Jul 21, 2026
As part of our Aussie Start-Up Series we talk to Jo Thomas, founder of Enrola an AI sales agent platform helping B2C sales teams convert more leads into customers.
Jo and her co-founder have built an AI sales agent that her own customers now refer to by name, and love. In this episode, she breaks down the maths behind why a $80,000-a-year employee might only be delivering $15,000 of real value, why AI works best as an amplifier for humans rather than a replacement, and where she draws a hard line: no AI should be helping someone choose their health insurance or their degree. A clear-eyed look at where automation earns its place, and where it doesn't.